Tuesday 25th November

Welcome Back to the 360° Growth Newsletter!

With Black Friday weekend just around the corner, it's time to put the finishing touches to your campaigns. This week, we’re sharing the most impactful last-minute tips and tricks to maximise your results as we enter the final countdown to BFCM weekend.

What you can expect to see in this week's 360° Growth Newsletter:

What to Expect in This Week's Newsletter:

The News 🗞️

Final BFCM Preparation Tips 🛠️

Quick Wins for Boosting Engagement 🚀

Some of our Favourite Client Creatives 🎨

Live Trends to Watch 👀

Tweets of the Week 🐦

The News 🗞️

Instagram Introduces New Interactive Story Stickers 📱
Instagram has rolled out new interactive stickers for Stories, including options like "Add Yours," "Frames," and "Reveal" stickers. These additions let users transform photos into Polaroid-style images, share music interactively, and create hidden Stories that can only be viewed upon direct interaction. Brands can use these features to boost engagement, making Stories more immersive and shareable.

Screenshots showing the Add Yours Music flow.

Shopify Expands Access to AI-Powered Tools 🛍️
Shopify has broadened its suite of AI-driven tools, including the Sidekick assistant and image-generation, to help retailers use data to make decisions and improve their online presence. These tools, which provide insights into customer behaviour and assist with content creation, are now more widely available to help brands optimise their performance ahead of BFCM.

YouTube Expands Shopping Ad Features 📺
YouTube has introduced more robust shopping ad capabilities, which means brands can integrate product links directly within video content. This provides a simple experience for viewers to move from watching to shopping. For brands with strong video content, this is a perfect opportunity to leverage interactive ads to drive sales.

Final BFCM Preparation Tips 🛠️

Review Your Creative 🎨

Don’t just refresh your top-performing ads—improve them with performance-based insights. Add urgency-focused copy tailored to customer segments and incorporate seasonal themes that evoke emotion without overwhelming the design. Use A/B testing for different versions of the same ad to see which resonates best as BFCM approaches.

Optimise Landing Pages 📱

Go beyond basic checks. Make sure your landing pages have ultra-fast load times and are fully optimised for mobile experiences. Integrate trust signals, such as customer reviews or security badges, to build confidence. Align messaging seamlessly with your ad creatives to maintain continuity and avoid high bounce rates.

Confirm Inventory 📦

Proactively sync with your operations team to confirm stock levels, and set up real-time stock alerts on your website for high-demand products. Implement automated low-stock notifications for your team to enable rapid response. If items sell out, ensure an easy pre-order or waitlist option is available to capture potential sales and maintain customer interest.

Tap For More Tips

Quick Wins for Boosting Engagement 🚀

Add Countdown Timers ⏳

Urgency sells—plain and simple. Adding countdown timers to your emails, landing pages, or even product pages creates that extra push to “buy now.” But make it feel personal: “Just 6 hours left to grab your VIP early-access deal!” or “The sale ends in 3… 2… 1!” If you can, link them to offers or sales tailored to your audience segments. A timer ticking down isn’t just urgency—it’s a visual cue that triggers action.

Quick-Hit Interactive Tools 🎯

Interactive content doesn’t have to be complicated to be effective.

A few easy-to-launch ideas:

Add a simple Gift Finder Quiz to your site: “Who are you shopping for? What’s their vibe?” In just a few clicks, you can guide customers to the perfect gift (and the perfect purchase).

Make your emails pop with interactive modules: Let them swipe through a carousel of your top products, vote on deals they love, or tap to reveal a secret BFCM drop.

Smart Email Reminders 📨

Let’s face it—customers are overwhelmed right now. A well-timed reminder can be the nudge they need to hit buy.

For wishlists, send a friendly nudge: “The sneakers you saved are selling fast—grab them before they’re gone!”

Abandoned cart? Sweeten the deal: “Still thinking about that coffee maker? It’s now 20% off, but not for long!”

Add a layer of urgency: “Hurry! Only 3 left in stock.” Pair this with a countdown timer for maximum FOMO.

Some of our Favourite Client Creatives 🎨

We went with bold text for YOU SMEL to grab attention straight away. The clean design highlights the products, while the reviews add that “must-try” vibe and build trust.

We used CLEAR MESSAGING about the sale for Glamdoll to really catch scrollers' attention. The image gives off 'winter goals', while "up to 80% off" makes the deals impossible to miss.

Pssst, would you like creatives like this for your brand?
Let's chat! You can book a free call with me: here

Live Trends to Watch 👀

Shein

Hosting live shopping events on TikTok and Instagram, with flash sales and shoppable videos driving purchases.

Nike

Offers app-exclusive deals and integrates mobile-first shopping experiences for holiday promotions.

Sephora

Engages customers via live shopping events with influencers and exclusive product bundles.

Lululemon

Promotes limited-time offers on e-commerce platforms through live streams and targeted campaigns.

Tweets of the Week 🐦

@EcoShopper tweets: “Green Friday? Excited to see which brands will offer sustainable options during Black Friday sales. #SustainableShopping #BFCM2024

@MarketinMadness tweets: "Frequent email communication during #BFCM is key! Don’t be afraid to send emails every day or multiple times a day. Keep your brand top of mind and stand out in inboxes. #EmailMarketing #EcommerceTips"

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Catch you next time, and happy scaling!