Thursday 5th November

Welcome Back to the 360° Growth Newsletter!

Well done—you made it through BFCM! And you’ve set the stage for even more growth. Now that the dust has settled, it's the perfect time to build on that momentum and keep it flowing. In this edition, we’ve got fresh strategies, exciting trends, and all the tips you need to ensure your business continues to thrive throughout the holiday season and beyond. Get ready for this!

What you can expect to see in this week's 360° Growth Newsletter:

Post-BFCM Tips 🔥

How BFCM 2024 Went For Our Clients 🏆

Post BFCM Checklist ✅

Mongoose Social November Dump 🧨

Live Trends to Watch 👀

Tweets of the Week 🐦

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Post-BFCM Tips 🔥

Utilise BFCM Data for Personalised Targeting​
Use insights from BFCM (top sellers, customer demographics, and buying behaviours) to create hyper-personalised campaigns. Segment customers into groups like "First-Time Buyers" or "Repeat Customers" and tailor offers to their preferences.

Capitalise on Customer Reviews and Social Proof​
Showcase glowing reviews from BFCM buyers across your website, ads, and social channels. Encourage new customers to leave reviews by offering small discounts or loyalty points.

Retarget Holiday Shoppers​
Send abandoned cart emails with discounts or reminders. Retarget website visitors through ads to re-engage those who showed interest.

Promote Loyalty Programmes with Exclusive Offers​
Invite BFCM shoppers to join your loyalty programme with perks like early access to holiday discounts or bonus points. Offer member-only rewards such as free shipping or personalised deals.

Upsell and Cross-Sell​
Suggest complementary products in follow-up emails or at checkout. Offer exclusive "Thank You" discounts to encourage additional purchases.

Offer Exclusive Post-BFCM Bundles​
Create value-packed bundles featuring complementary products at a discount. Market these as "Holiday Essentials" or "Limited-Time Combos" to create urgency.

Run Multi-Channel Re-Engagement Campaigns​
Use email, SMS, and socials to retarget BFCM shoppers. Tailor messages for each platform, such as personalised product recommendations via email or flash deals on social media.

Optimise Your Email Campaigns​
Send "Thank You" emails to express gratitude and suggest new deals. Use holiday-themed emails to remind customers about last-minute shopping, gift wrapping, or expedited shipping options.

Boost Ad Performance with Post-BFCM Campaigns​
Highlight bestsellers, holiday bundles, or exclusive post-BFCM deals to maintain excitement. Use dynamic retargeting ads to bring back customers who engaged but didn't complete a purchase.
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Tap For More Tips

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How BFCM 2024 Went For Our Clients 🏆

This BFCM was definitely one to remember! Here's to many more! Here's how it went for some of our clients...

Want to see results like this for your brand?
​Let's chat! You can book a free discovery call with me: here​

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Post BFCM Checklist ✅

Our checklist is designed to help you capitalise on the insights gained from BFCM, refine your marketing, and maximise post-BFCM sales.

From using customer data for hyper-personalised targeting, to leveraging customer reviews and social proof, this checklist ensures you don’t miss a single opportunity to re-engage shoppers and drive conversions. It covers essential strategies such as retargeting holiday shoppers, promoting loyalty programmes, and running multi-channel re-engagement campaigns.

Use this checklist to stay organised and keep your marketing focused on creating lasting customer relationships while boosting post-BFCM sales.
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Our Post BFCM Checklist

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Want to discuss this in more depth?
​Book a free discovery call with me: here​

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Mongoose Social November Dump 🧨

Here's what we got up to in November!

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Live Trends to Watch 👀

Here's what's trending post BFCM...

Christmas Ads and Bundles:

John Lewis: Renowned for its heartwarming Christmas ads, continues its holiday tradition by not only posting emotional and thought-provoking ads but also promoting Christmas bundles through email campaigns.

This year, their festive advertisements, part of a three-part series, focus on the theme of thoughtful gifting and the cherished connections between family members, particularly highlighting the bond between two sisters. These ads are paired with Christmas bundle offers to encourage customers to purchase personal gifts for loved ones, improving the overall shopping experience and driving festive sales.

Social Media and Influencer Marketing:

H&M: H&M continues its post-BFCM marketing by collaborating with influencers on Instagram and TikTok, where influencers show off new arrivals and exclusive promotions. This content encourages consumers to continue shopping after the holiday peak​.

Lululemon: Lululemon also uses organic social media content, influencer partnerships, and targeted ads to sustain interest in its products post-BFCM. They engage directly with their community through live streams, which helps to drive traffic long after the initial holiday rush.

Loyalty and Retargeting:

Sephora: Sephora's Beauty Insider programme is a major example of a brand nurturing loyalty beyond BFCM. The retailer sends personalised emails to reward loyal customers with post-BFCM offers, exclusive access to products, and birthday rewards. This strategy ensures that Sephora stays top of mind through the holiday season​.

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Tweets of the Week 🐦

@EcomGuru tweets: “Post-BFCM is the perfect time to use the momentum you’ve built. Use retargeting ads and customer engagement strategies to keep your sales climbing! #PostBFCM #EcommerceTips”

@DigitalBuzz tweets: “Did you know? 75% of shoppers are likely to purchase again after a well-timed post-purchase email. Don’t let your follow-ups fall flat! #EmailMarketing #BFCM2024”

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Let's chat!

👉 Book a free discovery call with me​

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👉 Fill in our typeform​

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Catch you next time, and happy scaling!
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