Monday 28th October

Welcome Back to the 360° Growth Newsletter!

With BFCM fast approaching, this is the perfect moment to ensure your campaigns are set to deliver maximum impact. This week, we’re sharing the final steps to boost conversions and secure a record-breaking weekend.

It's also your last chance to get a FREE audit (worth £2500) ahead of BFCM!

Applications close on 31st October.

YOUR FREE AUDIT

Or click here if you'd prefer to chat 👉 Book a free discovery call with me

What you can expect to see in this week's 360° Growth Newsletter:

Last-Minute BFCM Action Plan 📋
Quick Wins from Our Clients 🚀
Best Content Formats for BFCM 📹
The Latest News 🗞️
Marketing Tweets of the Week 🐦
Last Chance for a Free BFCM Audit

Last-Minute BFCM Action Plan 📋

1. Double-Check Your Offer and Messaging: Ensure that your offer is crystal clear across all channels. Test headlines, ad copy, and CTAs to find the highest-converting combinations. Last-minute tweaks can make a huge difference.

2. Prepare For Retargeting: Set up retargeting campaigns to capture last-minute shoppers. Tailor ads for high-intent audiences that have already shown interest in your products.

3. Get Your Email & SMS Ready: Have your final email and SMS blasts prepped. Focus on reminders about offers, free shipping, or other last-minute incentives. Urgency is key!

4. Test Website Performance: Make sure your site can handle the traffic spikes, loads quickly, and provides a seamless checkout experience to avoid cart abandonment.

5. Social Proof is Key: Ramp up your use of UGC and customer reviews. Shoppers trust peer recommendations, so be sure to showcase positive experiences with your brand.

Client Quick Wins 🚀

Here are some favourite quick wins from last year’s BFCM to inspire your own campaigns:

Mira Herbals: A retargeting push in the final 48 hours of BFCM led to a 23% increase in conversions, while segmented email and SMS campaigns boosted revenue by 152.69% and 73% YoY, respectively.
Tones By Cocoa: Early email and SMS warm-up campaigns, along with segmented ads, resulted in a 244% YoY revenue increase and 8.2x ROAS on Meta, 11.6x on Google.
Clair De Lune: Our ads-only strategy during BFCM, with over 45 ad creatives tested, resulted in an 11.5x ROAS on Meta, 12.8x ROAS on Google, and a 56% YoY revenue increase.
JLR London: At the start of our partnership in August 2023, JLR was operating at a 1.85x ROAS. We ended ongoing sales and optimised accounts before BFCM, launching over 85 ad creatives, achieving a 7.44x NC-ROAS, and a 612% increase in SMS revenue YoY.

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Best Content Formats for BFCM 📹

To maximise engagement and conversions during BFCM, it's essential to focus on the most effective content formats that capture attention quickly and drive action. Here's a breakdown of what works best:

Short-Form Video:
Platforms like TikTok and Instagram Reels continue to dominate. Keep your videos short (15-30 seconds) with snappy editing and clear messaging. Highlight limited-time offers, product benefits, or exclusive deals using text overlays and captivating visuals. Don’t forget to add a clear call-to-action like "Shop Now" or "Don’t Miss Out."

Live Streams:
Build excitement by hosting live shopping events or product showcases. Live streams create a sense of urgency and allow real-time engagement with your audience. Consider running exclusive discounts for viewers to encourage immediate action. It’s also a great way to answer customer questions, demonstrate products, and create a more personal connection.

UGC:
Showcase customer reviews, testimonials, or unboxing videos as part of your BFCM campaign. UGC builds trust and provides authentic social proof, which can sway purchasing decisions. Repurpose customer photos or videos into your social media posts and paid ads to highlight the positive experiences others have had with your products.

Carousel Ads:
Use carousel ads on Instagram and Facebook to tell a story or showcase multiple products in one ad. Each slide can highlight different features, product benefits, or items on sale. This format works well for brands with extensive collections and helps maintain engagement as users swipe through.

Email & SMS Teasers:
Beyond social media, email and SMS campaigns should also incorporate engaging content. Use GIFs or short videos to create visually compelling messages that catch attention in crowded inboxes. Tease offers, showcase top products, and highlight countdown timers to build anticipation for your BFCM sales.

Behind-the-Scenes Content:
Show a behind-the-scenes look at your business preparing for BFCM. Whether it’s packaging orders, setting up promotions, or giving a glimpse of your team in action, this type of content helps humanise your brand and creates a deeper connection with your audience.

The News 🗞️

Meta Expands Dynamic Ads for BFCM
Meta has just rolled out an update to its Dynamic Ads feature, allowing advertisers to create more personalised shopping experiences. According to Meta, this is especially useful during BFCM, where targeting high-intent audiences with tailored offers is crucial for driving conversions.

Google Ads Introduces New Metrics to Track Last-Minute Shoppers
As reported by Google Ads, new metrics have been introduced to track late-stage shoppers during BFCM. This helps businesses identify key audience segments most likely to convert in the final days before and during BFCM.

Instagram Adds BFCM Countdown Stickers
Instagram has introduced new Countdown Stickers for Stories, enabling brands to build anticipation for their BFCM offers. According to Instagram, these stickers are perfect for creating urgency and engaging your audience.

Tweets of the Week 🐦

@GrowthGuru “If you haven’t tested your BFCM offer in the final days, you’re missing out on optimising conversions. Time is ticking!”

@AdTechGenius “Retargeting is your best friend for last-minute conversions. Set up those high-intent audiences now!”

Last Chance to Get a Free BFCM Audit (Worth £2500)!

Time is running out to claim your Free BFCM Audit. Applications close on 31st October, so if you want to fine-tune your strategy and boost conversions, this is your last opportunity.

👉 Book a free discovery call with me

👉 Fill in a quick form

Catch you next time, and happy scaling!