Thursday 10th October

Welcome back to another edition of the 360° Growth Newsletter!

There’s something magical about autumn. 🍂 The air gets cooler, the colours get warmer, and people start shifting into that cosy shopping mindset. It’s the perfect time for your e-commerce brand to embrace the season, get the attention of your audience, and set the stage for the fast-approaching holiday rush.

What you can expect to see in this week's 360° Growth Newsletter:

🍁 Why We Love Autumn and Why It’s Great for Business
🛍️ Autumn Shopping Habits: What’s Trending?
📈 Our Favourite Autumn Campaigns
🎯 Client Success Stories: How Seasonal Campaigns Boosted Sales
🚀 Free BFCM Audit: Hurry, Last Chance to Book!

Why We Love Autumn and Why It’s Great for Business 🍁

Autumn brings a sense of comfort and cosiness that resonates with shoppers. It’s the season of warming up indoors with new sweaters, lighting pumpkin-scented candles, and preparing for the festive season. Brands can tap into this by creating campaigns that reflect the warmth and colours of the season. Think rich oranges, reds, and browns in your visuals, and messaging that evokes comfort and calm.

More importantly, autumn sets the foundation for your holiday strategy. By engaging customers early, you build excitement for Black Friday and the busy shopping days to come.

Let's talk strategy 👉 BFCM free strategy session (worth £2500!)

Or fill out our form 👉 Tell us about your brand

Autumn Shopping Habits: What’s Trending? 🛍️

This season brings a wave of demand for comfort-driven, seasonal products. Here’s how aligning your e-commerce strategy with autumn trends can drive results:

Home comforts: Products like blankets, candles, and cosy clothing typically see an uptick in search and purchase rates by 20-30% during the autumn season (Klaviyo).

By bundling these products together, brands can boost AOV by 15-25%.

Seasonal foods: Shoppers are drawn to flavours like pumpkin spice and cinnamon, with demand for seasonal food and beverage items increasing by 35% in the autumn.

Offering limited-time, themed products can improve conversion rates by up to 40% when tied to a seasonal promotion.

Warm tones: Deep, rich colours in fashion and home decor attract more attention during the autumn months, with searches for these colour trends rising by 25-30%.

Aligning your product photography and site design with these seasonal colours can result in a 20% boost in engagement.

By capitalising on these trends through bundles, discounts, or seasonal promotions, brands can see improvements in customer retention, engagement rates, and average transaction values. This is also the perfect time to start teasing your holiday offers and increasing pre-holiday traffic by positioning your brand as ready for the upcoming surge.

Our Favourite Autumn Campaigns 📈

This season is full of creative campaigns. Brands like Starbucks with their iconic Pumpkin Spice Latte, Burberry with their luxurious fall collections, and Yankee Candle with their cosy seasonal scents are just a few examples of how companies embrace autumn to engage customers. From fashion to food, these campaigns tap into the cosiness and warmth of fall.

For more insights and inspiration from brands like UGG, L.L. Bean, and Anthropologie, check out our full blog post here.

Client Success Stories: How Seasonal Campaigns Boosted Sales 🎯

A few of our clients have seen great success by tapping into the seasonal spirit:

JLR London: By offering limited-edition, autumnal colourways, this brand experienced a 46% increase in sales over the autumn months.
Mira: As the colder weather set in, Mira's immunity-boosting products saw a surge in demand, thanks to their seasonal promotions centered around wellness and preparation for the winter months.

These brands show that aligning your product with seasonal trends can significantly boost sales and customer engagement. Start thinking about what aspects of your products fit the autumn vibe!

Free BFCM Audit: Hurry, Last Chance to Book 🚀

The clock is ticking! With Black Friday just around the corner, this is your last chance to book our Free BFCM Audit (Worth £2,500). Whether you need help refining your autumn campaigns or making sure your website can handle the holiday rush, this audit will ensure your strategy is optimised for success.

Book yours now 👉 BFCM free strategy session (worth £2500!)

Or fill out our form 👉 Tell us about your brand

Autumnal Tweets of the Week 🐦

@ASOS: "Spicing up your autumn wardrobe? 🍂 Check out our latest collection featuring cozy knits and warm tones. Perfect for that seasonal refresh! #AutumnFashion #NewArrivals"

@Etsy: "Get ready to embrace the cozy season with our fall decor collection! 🍁 From hand-poured candles to autumn wreaths, find something unique for your home. #EtsyFinds #FallDecor"

@Innocent: "Our new Autumn Smoothie is here! 🍏🍂 Packed with all the flavours of fall, it's like a hug in a bottle. Perfect for those crisp mornings. #AutumnVibes #NewIn"

That’s all for this week’s 360° Growth Newsletter!

Autumn is the perfect time to warm up your audience and start building momentum for the holiday season.

If you need help or have any questions, feel free to reach out – we’re always happy to chat.

Catch you next week,