Thursday 3rd October

Welcome back to another edition of the 360° Growth Newsletter!
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With BFCM right around the corner, we’re here to help you get ahead. Email marketing is more powerful than ever, and with the holiday rush fast approaching, it’s crucial to have a solid strategy in place.

From early access offers to targeted campaigns, effective email marketing could be the difference between record-breaking revenue and missed opportunities this season.

Start optimising now to ensure your brand stands out and drives real results during BFCM!

What you can expect to see in this week's 360° Growth Newsletter:

The News 🗞️

3490% Increase in Email Marketing Revenue 🚀

BFCM Strategy: Why It's SO Important 📧

Just released: The 2024 Consumer Spending Report by Klaviyo 📈

Marketing Tweets of the Week 🐦

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The News 🗞️

Marketing automation gets a boost!​
​Shopify has launched new automation features to help merchants with holiday marketing. The platform now supports more custom workflows, improving email and SMS automation for store owners looking to maximise BFCM success.(Shopify)

Meta launches 'Click to Chat' ads expansion​
Meta’s new 'Click to WhatsApp' ad feature allows brands to connect more directly with customers, targeting them where they’re most engaged. This is set to drive better BFCM engagement for brands that rely on personalised customer interaction. (DelightChat)​.

Gen Z and sustainability in focus​
New research reveals that Gen Z buyers value sustainability more than ever, with 76% willing to pay a premium for products that align with eco-friendly values. Brands looking to succeed in BFCM will do well to highlight their sustainability credentials in their marketing.

We have extended our Free BFCM Audit (Worth £2500)!

Book yours now 👉 Free BFCM Audit (Worth £2500)​

And make sure you are 100% ready for the most profitable season of the year!!

Spots are limited—book now to secure yours before they're gone!

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3490% Increase in Email Marketing Revenue 📈

This is one of our fave client case studies; Irregular Exposure, an attainable luxury label based in LA.

The Results:​
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With a multi-channel approach using Meta, Google, TikTok, Email, and SMS, Irregular Exposure experienced phenomenal growth:

• 1161% increase in Shopify revenue in one year
• 231% increase in ROAS
• 3490% increase in email marketing revenue

How We Did It:

• Platform Audit & Roadmap: Audited all platforms and backend systems to create a roadmap for aggressive growth.
• Profitability Focus: Boosted ROAS from 1.63x to 5.01x in just six months, significantly increasing ad account profitability.
• Customer Acquisition Funnel: Built a robust funnel to attract high-value customers.
• Retention Strategy: Shifted focus to retention, doubling the returning customer rate.
• Email & SMS Impact: Increased revenue attributed to email and SMS campaigns by 3490%.
• Revenue Growth: Achieved a 1161% increase in total revenue within the first year, scaling Irregular Exposure to a multi-million-dollar brand.

Find out more about this case study here​

Think your email strategy could use a boost?

Let’s talk about creating similar results for your brand.

👉 Get the ball rolling​

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BFCM Strategy: Why It's SO Important! 📧

BFCM is right around the corner, and email marketing is your secret weapon.

Here's why: it allows you to directly speak to your customers with tailored offers that drive urgency and convert like nothing else.
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​Key Strategies to Remember This BFCM:

Segmentation is Key: Divide your email lists into targeted segments for more personalised messaging. This boosts open rates, click-through rates, and ultimately, conversions.

Example: A luxury brand could create a segment for high-value customers and send them exclusive early access to the most sought-after items, perhaps with a special VIP-only discount, making them feel valued and incentivised to buy early.

Tease the Offers Early: Start warming up your audience now with sneak peeks and VIP early-access offers to build excitement.

Example: Send a “Save the Date” email to subscribers a few weeks before BFCM, showcasing some of the deals they can expect, followed by countdown emails as the day gets closer. Include phrases like, "Be the first to grab these limited-time offers!"

Automation Wins: Make sure your email automation is in place to respond to user behaviours instantly. Whether it's abandoned cart reminders or post-purchase follow-ups, automation can help you maximise revenue during peak times.

Example: Set up an abandoned cart email sequence that highlights the urgency of BFCM discounts, such as, "Your favourite items are selling fast—complete your purchase now and get 20% off until midnight!
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Book Your Free Audit

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Just released: The 2024 Consumer Spending Report by Klaviyo

Peek into the minds of 8K+ consumers from around the world for insight into their plans for holiday spending.
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Use these insights to drive urgency, inspire action, and boost revenue this Black Friday Cyber Monday—and beyond.
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In fact, many people are open to shopping earlier and seeking creative ways to save.
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View The Report

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Marketing Tweets of the Week 🐦

@RamonVasquez "Pre-BFCM testing is key to success. A/B test your send times and content now to get a head start on the holiday rush."

@JessieBrands "Limited-time offers during BFCM aren't just a tactic—they're a psychology play. Make sure to remind your audience when deals are running out."

@EcomThinker "Your email list is not one-size-fits-all. VIPs deserve a sneak peek. First-timers need an extra nudge. Personalise for every segment this BFCM."

@EliTechTalks "If your BFCM emails aren't optimised for mobile, you're losing out. Over half of consumers will be reading your email on their phones."

@LydiaRetailTips "Send your email subscribers an exclusive surprise mid-BFCM campaign—a discount code, early access, or a secret offer. People love surprises, and it keeps them coming back."

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That’s all for this week’s 360° Growth Newsletter!

If you have any questions or need help with your holiday prep, don’t hesitate to get in touch.

👉 Fill in a few short questions and we'll be in touch​

Catch you next week,
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